When it comes to features, however, there are upgrades and they’re significant. The Fitbit Charge 4 follows a pattern established by the company over the past few years, in that it doesn't look all that different from the model it replaces – the Fitbit Charge 3, which launched in October 2018. READ NEXT: The best fitness trackers to buy today Fitbit Charge 4 review: What you need to know So why would you buy the new Fitbit Charge 4 in the face of an avalanche of cheap rivals from China? Fitbit thinks the addition of GPS and a selection of other features is enough to persuade customers away from the bargain bin. But times, they are a-changing and there are now plenty of firms producing Fitbit-style products that do a similar thing for less cash. This is the company that turned step tracking from niche pursuit into a global obsession, a metric – much-derided – that underpins the success of the fitness technology industry today. ![]() Fitbit was the first big name in activity trackers.
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